My Process

SEO Stoke-on-Trent: My Process

For my SEO Stoke-on-Trent process, I use a six-step strategy that has generated excellent results over the years. I've perfected it over time, and it is easy enough for anyone to understand while also generating excellent results.

1. The Consultation

Having worked as an SEO consultant for many years for businesses in Stoke-on-Trent and beyond, this is the most important stage where I find out about you, your business and your website. It consists of a laid-back chat where you can ask me any questions you have, and I will clarify everything that is involved in the process.

2. The Keywords

Finding out which keywords you need to focus on is essential for SEO. I will help you to find your most important keywords during this stage, which will involve taking a small list of keywords and expanding upon it. Each keyword is analysed in detail and we end up with a long list of keywords that are worth targeting to generate traffic.

3. Site Review

Next, I'll give your website a complete review. I'll look into every area of the site, going right down behind the scenes. After I've finished, I'll let you know my recommendations to get your site into shape to optimise it properly – or I can improve it myself.

4. Develop a Strategy

During this stage, I come up with an SEO strategy. Part of this is looking at the competitors for your top keywords to find out exactly what you need to do to improve your performance. Once we agree on a strategy, I can get to work.

5. Build Links

My SEO Stoke-on-Trent service revolves around links, and I have set up a massive link-building platform so that you can start ranking your site sooner. All of my links are completely organic and natural – ethical SEO is the only SEO I do because cheating the system never works in the end.

Link building takes in numerous practices, including creating content, analysing websites and building a wide variety of links from blogs, forums, social networking, etc.

6. Continuous Monitoring

The monitoring stage involves continuously checking what is going on with your SEO to find out how you are ranking for keywords. Every month I will review your performance, and I will also recommend what we can do to improve it.

SEO is not something you can set up and forget about. You really need to keep on working towards your goal all the time and to keep on improving. Once you start ranking for your keywords, we can find new ones to rank for, and so it goes on!

I am very proactive and I will always get in touch when I think of a way that we can improve your SEO. Stoke-on-Trent businesses know that I stay on top of things all the time and I am always happy to hear from you if you have any questions. My aim is to make your business successful in the search engines, and I'll do everything I can to improve your success.

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